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Wynn ResortsWynnBet casino and sports betting app has unveiled a collaboration with National Basketball Association franchise Detroit Pistons.

As part of the multi-year deal, several new co-branded marketing efforts will be introduced with an aim of enhancing the fan experience and providing fresh ways for the fanbase to interact with the team beyond just game day – both online and off.

Inside the Pistons’ Little Caesars Arena, WynnBet aims to roll-out a series of in-person activations, which it says will include in-suite hospitality and pop-up experiences.

Furthermore, an array of traditional sponsorship and advertising efforts will also launch across the Pistons game day radio programs, mobile app, social channels, and in-arena.

In recent months, WynnBet has taken a number of steps in a bid to strengthen its position across the US betting and gaming ecosystem, securing marketing collaborations with several high-profile sports franchises. 

In addition to the Pistons, the entity secured a multi-season marketing collaboration with Memphis Grizzlies, and has been named an authorized gaming operator of NASCAR, as well as the official online sportsbook of the Martinsville Speedway and Richmond Raceway, pending licensure in Virginia.

WynnBet is currently available in New Jersey, Colorado, and Michigan, and boasts market access opportunities in Indiana, Iowa, Massachusetts, Nevada, Ohio, and Tennessee; and has submitted for licensure in Virginia. Such market access and licensure are subject to legalisation and required approvals by regulatory authorities in each jurisdiction.

Earlier this year, Rush Street Interactive announced that its flagship BetRivers brand had become an official betting partner of three-time NBA champions Detroit Pistons in a multi-year partnership.

The collaboration sees RSI become authorised to use the official Pistons logos and marks along with promoting the BetRivers brand in associating with different marketing assets including TV, radio and digital advertising.