Live dealer betting games supplier BetGames.TV has secured its entry into the Nordics after striking a commercial tie-up with online casino technology and services provider Finnplay Technologies.
Following hot on the heels of the company emphasising its ongoing strategic global push last week, BetGames is to make its product portfolio available to Finnplay.
This will ensure that the group’s operator partners gain access to BetGames’ range of titles, including recent release Rock Paper Scissors, as well as Wheel of Fortune, War of Bets and 6+ Poker.
Liliya Alenina, VP of games of Finnplay, said: “The engagement and appeal of BetGames.TV content is second to none and represents the standard of offering we insist for our partners.
“It’s great news to have their portfolio on Titan and we’re certain that the collaboration will work perfectly for both parties.”
The agreement is the latest in a series of commercial activities that has strengthened BetGames’ footing as it prepares to receive its Swedish licence.
The group, which was nominated for seven SBC Awards last year and triumphed in the ‘Leader of the Year’ and ‘Live Casino Supplier of the Year’ categories, last week launched a 100+ recruitment drive.
After the establishment of a southern European hub of operations in Malta to complement its Vilnius headquarters, the firm said that it is aiming to build on a “hugely successful 2020”.
Aiste Garneviciene COO at BetGames.TV, commented on the firm’s latest distribution deal: “We’re thrilled to move into yet another vibrant market with a respected partner like Finnplay.
“A deal of this magnitude is very pleasing to complete and alongside other recent notable achievements, we’re very excited by the year ahead.”
BetGames.TV holds licences issued by multiple jurisdictions including the UKGC, MGA, Italy and various South African gambling authorities, with Colombia and Sweden, as suggested, expected shortly.