Speed & focus key as Fast Track delves into Hero Gaming ‘success story’

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Fast Track and igaming operator group Hero Gaming have lauded their ongoing collaboration, one year on from the latter recruiting the online gaming technology and service provider to power its player engagement strategy.

The collaboration initially saw Hero Gaming roll out FT CRM across its portfolio of brands, starting with Boom Casino, to streamline its player engagement plan.

Striving to achieve efficient multi-brand management, the alliance came as Hero Gaming sought to automate a larger proportion of their activities to free up the team from manual processes so they could focus more on testing, improvement, and innovation.

Furthermore, the group was also looking to centrally orchestrate all of their engagement channels in a bid to increase operational efficiency.

“We looked at a few different CRM solutions, all very different to each other. Mainly we were looking for a tool which worked as a one-stop shop for everything CRM. In the end we felt Fast Track had done this best,” stated Adam Kamiar, Hero Gaming’s head of retention.

One year on, Hero Gaming asserts that Fast Track is “the foundation” for all the group’s CRM output, with the firm utilised to power player engagement across eight brands.

The operator has more than 1600 automated activities, including lifecycle automations, being run across those entities, and have witnessed a 40 per cent increase in total CRM initiatives, all without additional headcount.

Hero Gaming’s decision to work with Fast Track was largely based on the ability to automate their activities, something it is praised as being “very successful” in doing over the last year. 

Simon Lidzén, CEO and co-founder of Fast Track, added: “I’m very impressed with Hero Gaming’s speed of delivery and their focus as an organisation.

“Their clear understanding of what they want to achieve, alongside their knowledgeable approach, makes them a fantastic partner to work with and it is very rewarding to deliver value for them.”