Greentube has rolled-out an enhanced version of its B2B social casino solution, which enables land-based casinos to stay connected with their players by engaging them with the brand through online social casino gaming.

The marketing solution, dubbed ‘Greentube Pro 2.0’ and developed by the supplier’s subsidiary Bluebat Games, will see Australia’s Star Entertainment Group become the first client to go live with the introduction. All existing clients of the company are expected to have migrated to the solution by the end of Q3 2021.

“We are extremely pleased to have released the enhanced version of the Greentube Pro solution,” stated Miruna Bicoli, VP of product and managed services at Bluebat Games.

“Our focus from the beginning has been to improve the CRM and to offer our clients premium tools and features that will maximise their revenue and help boost player engagement. 

“We are very eager to see all our clients on the new platform and we look forward to releasing additional features that will ensure they can stay highly competitive in the social casino industry.”

The enhanced product will allow partners to offer monetisation features with the purpose of maximising revenue and amplifying the casino experience for players for better retention levels.

The games and features offered via Greentube Pro 2.0 have been adapted to better appeal to the real-money players of land-based casinos. The game library encompasses over 183 titles from five different industry suppliers., with new content and features to be added gradually. 

Georg Gubo, COO at Greentube, added: “With Greentube Pro 2.0 we want to provide land-based casinos with a social casino product that allows them to engage their players outside the brick-and-mortar properties with content that they wouldn’t be able to play unless they were on the casino floor. 

“Our offering has never been more relevant with retail venues being forced to stay closed, but with Greentube Pro 2.0 and its features and tools aimed at increasing loyalty, operators can engage and retain players until they can return to the land-based properties.”