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Pariplay has struck an alliance with Tenlot Group which will see content from its Fusion platform be made available to national lotteries across the globe, with its range of content also being integrated onto the platform of fellow Aspire Global entity BtoBet.

The former will see Tenlot Group’s lotteries gain access to a platform which features over 12,000 games from global suppliers, as well as Pariplay’s portfolio of proprietary content. In addition, the platform hosts a range of exclusive marketing tools designed to help operators increase engagement and retention levels of their players.

“Tenlot is delighted to team up with Pariplay to offer our customers a vast new variety of exciting gaming options, notable by their rich, engaging content,” stated Yossi Abadi, CEO of Tenlot Group.

“Pariplay’s Fusion platform will enable Tenlot to offer players more superior entertainment experiences, contributing to greater engagement, profits and – as is consistent with our business model – social investment in the countries in which we operate.”

Lauded as a “milestone deal” and “significant step” by Pariplay, the agreement includes members of the World Lottery Association from countries including Kenya, Ghana, and Guatemala, among others.

Christine Lewis, chief commercial officer at Pariplay, added: “This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers.

“Tenlot Group is a trusted operator and partner holding several licences in close cooperation with respectable charitable organisations. We are very excited to introduce our content to their growing customer base around the globe.”

Furthermore, Aspire Global has also taken the strategic step of integrating the Pariplay Fusion platform into its BtoBet counterpart, marking the further strengthening of the company’s offering and creating considerable synergies.

The first BtoBet partner who will reap the benefits is Premierbet, which boasts strong presence in several African markets including Ghana, Kenya, Nigeria and Cameroon, granting Pariplay access to a wide new audience.

Tsachi Maimon, CEO of Aspire Global, noted: “This is an important step in Aspire Global’s growth strategy. Pariplay will now reach a number of new markets with its leading content through BtoBet’s tier one partners. 

“At the same time, BtoBet has significantly strengthened its offering with content that appeals to a wide player demographic. Aspire Global has proven its ability to make value creating acquisitions.”