Kindred Group introduces ‘unique and special’ share ownership initiative


Kindred Group will give employees the opportunity to share in the success of the company through share ownership, lauding the introduction as a true differentiator in its employee proposition to that of its competitors.

This builds upon a previous ‘All Employee Share Plan’ that was launched four years ago, with the betting and gaming operator’s new AESP to run over a two-year performance period.

The scheme will be available to all current and future permanent employees, with exception of those on Kindred’s executive management team, and shares will be awarded concurrent to the firm meeting its performance objectives

Kindred says that it “there is a huge advantage to be gained” if employees are given a stake in the company through share ownership. A previous AESP achieved 70 per cent increase in value for employees between 2017 and 2021.

Gavin Hayward, chief human resources officer of Kindred Group, explained: “Our people are our most valuable asset and we want to ensure that current and future team members share in the success of Kindred Group. 

“We have committed to make a new share award every year for the next three years in line with our current strategic cycle for the business. We hope this will engage and motivate our employees, and demonstrates our long-term commitment to customers and shareholders.”

Adding: “We are aware that other competitors have introduced employee ‘save as you earn‘ type share schemes, which provide the opportunity for employees to purchase discounted shares but we genuinely believe that our AESP is a unique and special benefit which aligns employees with Kindred’s performance, provides them with an opportunity to be shareholders themselves in the company and really differentiates our employee proposition from that of our competitors.”