Aggregator and platform provider GrooveGaming has been selected by InfinGame to “add more firepower” to the group’s igaming platform, which features more than 1,000 games from a selection of providers. 

This will see the entire GrooveGaming portfolio be featured on the InfinGame platform, which also boasts a variety of marketing and back-office tools in a bid to help operators manage their existing players and attract new customers.

“This exciting partnership with GrooveGaming is another big step in providing differentiated and unique gaming content to our B2B channel,” stated Maksym Roienko, InfinGames CEO.

“GrooveGaming has an in-depth understanding of operator needs in a wide variety of jurisdictions, and partnering with them will surely give InfinGame a valuable competitive advantage.”

GrooveGaming’s platform includes over 5000 casino games made up of a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, as well as its recently added segment of ‘Real Casino’

InfinGame joins a network that also boasts collaborations alongside the likes of EveryMatrix, iGP, Digitain, GoBet, ProgressPlay, Hub88, QTech, Alea, Quickfire, Max Entertainment and BetConstruct, amongst others

Yahale Meltzer, COO at GrooveGaming, added: “InfinGame has evolved impressively over the last couple of years and has built an impressive array of distinct features valued by the igaming community. We are delighted to fulfil the role of continuously providing them with fresh and well-performing content moving forward.”

Last month, in conversation with CasinoBeats, Meltzer emphasised that since its inception, GrooveGaming has focused on meeting the needs of the market and traffic demands – a way of thinking that has been the integral to the team’s success.

“We’re a global ecosystem with the latest content that can be adopted to each individual operator,” he explained. “The amount of content allows us to have a really specific target and build a specific portfolio for operators to have the best performance, depending on where they want to work.”