Aspire Global has secured a platform and managed services deal with Irish group Funfair Casino, which is striving to take its land-based business online.
The collaboration will see the company, which operates more than 25 casinos across Ireland, gain Aspire Global’s gateway AspireCore platform to build its brands within the digital ecosystem.
This will see Funfair Casino benefit from Aspire Global’s fully managed services, which are comprised of customer support, CRM, VIP, fraud and risk management, for the launch of its new online casino entities.
Aspire Global says that its PAM and managed services remove the pinch points of technology, games supply and regulation for the operator. In expanding Funfair’s business, new online customers and existing players will benefit from a seamless omnichannel experience.
“Our search for a platform solution for Funfair was predicated on finding a partner that had the technology, expertise and product set to create a rich and seamless casino experience for our players,” stated Philip O’Leary, director of Funfair Casino.
“Joining forces with a provider as renowned for these qualities as Aspire Global enables us to make progress in delivering a premium omnichannel operation.”
The Funfair Casino partnership is the latest deal to be struck as Aspire Global continues to expand across Europe, the US and Latin America, building on its current presence in 29 regulated markets worldwide.
“Funfair has an established presence in the Irish casino market and we are looking forward to developing an online solution that presents its players with a great omnichannel experience, while helping to support its entry into the digital world for the first time,” added Tsachi Maimon, CEO of Aspire Global.
“This deal constitutes an excellent example of our PAM and fully managed services being utilised to take a land-based operator online. It is a union that will provide great opportunities for both parties.”