Microgaming has struck an alliance with the DoubleUp Group, which will see the igaming supplier provide its gaming suite to the firm’s new flagship brand Doggo Casino.
This will see the online casino entity be integrated with Microgaming’s aggregator platform, giving it access to hundreds of titles. These include exclusive games from the software supplier’s network of independent studios.
Andrew Clucas, chief operations officer at Microgaming, said: “DoubleUp Group is entirely focused on providing a retention-focused player experience which makes Microgaming the perfect partner for them.
“The Doggo Casino audience will not only have instant access to our new and exclusive content released each month but also hit titles from our awesome partner studios. DoubleUp Group has a great future ahead and we are excited to be part of their journey.”
DoubleUp Group launched last year in the Netherlands, and subsequently expanded into a full blown Malta-based team.
Ale Rallo, managing director of DoubleUp Group, added: “There are many competing igaming providers, but Microgaming is the perfect partner for DoubleUp Group’s launch strategy.
“Microgaming’s mammoth status and unparalleled game portfolio ensures player engagement and longevity. Together, we’ll create an enviable online casino.”
It has been a busy period of late for Microgaming, with a number of commercial tie-ups unveiled during the closing stages of May. This saw partnership struck alongside Reno-based Gold Coin Studios, the Solverde Group, and platform and content provider Blox.
This was followed up earlier this month with an alliance to power a new product from On Air Entertainment, as the group reaffirmed that it is striving to “reinvigorate the live casino industry”.