Pragmatic Play has enhanced its collaboration alongside online gambling operator BetVictor, which has seen the group’s collection of bingo games go live.

Following a brief integration period, BetVictor customers have gained access to the igaming content provider’s suite of games, such as Bingo Blast and the upcoming Reels Room.

Turlough Lally, director of e-gaming at BetVictor, said: “Pragmatic Play’s bingo offering has impressed us from the outset and we’re very pleased to be able to present it to our customers. “We look forward to this being another positive step in our fruitful collaboration.” 

Utilising the supplier’s single API integration, BetVictor says that it has been able to swiftly access an additional vertical from Pragmatic Play, strengthening the two parties’ professional relationship.

The bingo agreement was initially inked in March of this year, and builds upon a partnership secured last year that saw the supplier recruited for its live casino portfolio, alongside its suite of slot-based content.

“It’s fantastic to see our bingo solution live with BetVictor so quickly after we agreed our commercial expansion, which is testament to the capabilities of our single API integration,” added Bhotesh Maheshwari, vice president of commercial strategy and operations at Pragmatic Play.

“Our multi-product approach allows us to enjoy deeper partnerships with brands all over the world and we can’t wait to see how BetVictor players enjoy our bingo solution.”

Earlier this month, the company praised “yet another landmark moment,” as Pragmatic Play went live with its dedicated live casino environment for the Kindred Group’s Unibet brand.

This saw customers of the online casino and sports betting site gain access to numerous live gaming tables, including blackjack and roulette, in a bespoke environment with the operator’s branding and design.

This itself followed the firm taking its complete collection of live casino products to the GGPoker igaming entity, with further partnerships regarding the vertical secured alongside the likes of White Hat Gaming, Novibet, Mansion’s M88, online casino and sports betting operator Betway, and more.