EveryMatrix has become an associate member of the World Lottery Association, as the igaming supplier strives to maintain a mission of helping lotteries maximise profits for good causes.

The company has joined the ranks of the WLA, an international, member-based organisation of state-authorised lotteries, sports betting operators, and suppliers to the global lottery industry, effective immediately.

To date, the supplier has developed several partnerships in the WLA remit, including Norwegian state lottery Norsk Tipping, and OPAP, the Greek state-licensed lottery and gaming operator.

EveryMatrix says that the WLA market is strategically important to its continued growth, with shared values on responsible gaming, ethical business practices and supporting good causes. 

Ebbe Groes, group CEO of EveryMatrix, says: “We are looking forward to being an active and contributing member of WLA. EveryMatrix is committed to further developing its existing ties with the WLA world and has made significant investments in this direction over the years. 

“We adhere to the highest standards of responsible gaming and the most stringent security and operations standards (ISO270001 and ISO20000). We will now certify against the WLA’s security and responsible gaming standards. Moreover, we are proud to be giving back to society since 2015 through our large-scale Kids Academy programme.”

Last month, EveryMatrix detailed its first igaming development investment in the United States via the Armadillo Studios game studio, which will be based at the company’s headquarters in Miami.

The entity, which is currently amid an extensive recruitment process for key roles in product development and design, is to be charged with the development of online casino games based on the US market specific game logic and player preferences.

After launching Spearhead Studios and RGS Matrix in 2020, and investing in Lady Luck Games earlier this year, a company set to list on the NASDAQ First North Growth Market, Armadillo Studios becomes EveryMatrix’s third significant investment in games development.