Oryx Gaming has lauded a “leading operator with a vast client based,” after the Bragg Gaming Group company took its content suite live with Admiral Bet in Serbia.

Following a successful integration, the operator’s customers have gained access to a games library offered via Oryx Hub, including exclusive and localised content from RGS partners Gamomat, Peter & Sons, CandleBets, Golden Hero, Kalamba and Givme Games.

Oryx Hub features more than 13,000 aggregated titles from over 100 providers, including the group’s proprietary games as well as a range of content from an array of suppliers. 

The operator can also utilise Oryx’s player engagement tools, including tournaments with real-time leaderboards, free rounds, achievements, and quests, which have been designed to drive player engagement, conversion, retention, loyalty and player value.

Bojan Kesić, head of business development at Admiral Bet, said: “The Oryx Hub offering is impressive, featuring content from premium global suppliers. 

“With such a wide selection of games on offer, our customers are certain to find their own favourites whether their preference is themes, mechanics, features or volatility. Adding Oryx’s content to our casino has significantly strengthened our offering.”

Admiral Bet forms part of the Novomatic Group, alongside whom Oryx is already an existing partner and supplier in the German and Croatian markets. The B2B gaming solutions provider first entered the Serbian market in 2017.

Chris Looney, chief commercial officer of Bragg Gaming, added: “We are thrilled to have taken our Oryx Hub content live with Admiral Bet, a leading operator with a vast client base. 

“Our games have resonated well with Serbian players since we entered the market and this partnership is a testament to the appeal of our offering with the local audience. Together with Admiral Bet, we will further strengthen the reach of our content.”

Oryx is licensed by the Malta Gaming Authority and its content is certified or approved in 18 major jurisdictions. Oryx was also recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.