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Max Meltzer has stated that he is “energised by the opportunity,” after being confirmed as chief executive officer of igaming platform business Strive Gaming.

The former Kambi chief commercial officer will lead the group in bid to ensure that it achieves a mission of “becoming the number one igaming platform provider in North America”.

“I am energised by the opportunity to work alongside incredible industry talent that makes up the Strive Gaming team, which spans the US, Canada, UK and Europe – as we continue to provide the absolute best igaming platform to operators in the US market,” Meltzer told CasinoBeats of the appointment.

“Strive is the only platform that has been designed and developed specifically for the unique market and regulatory requirements operators face when launching in states across the US, and already we have enjoyed incredible interest in our products and services as a result.

“We have only just scratched the surface of what we can achieve and offer to the market, and I look forward to leading this phenomenal organisation to become the huge success story that I know it can be.” 

Meltzer spent five years at Kambi within their executive management team where he was responsible for developing and delivering a market entry strategy in the US following the repeal of PASPA.

This appointment comes shortly after Strive Gaming named Damian Xuereb, formerly VP of sales at Kambi, as president and CCO.

Meltzer added: “Strive to be the best is an internal company motto. As CEO of Strive Gaming I want to give back to an industry that has given me so much – this includes creating a company and a work culture that supports diversity, health and people’s personal responsibilities.

“We are a company that allows people to strive to be their best selves and be part of something exciting, helping propel Strive Gaming to become the market leader in this space. We encompass market leading player platform technology with a passion to excel and innovate even further.

“The interest in Strive Gaming since it launched has been nothing short of phenomenal and we are glad that our proposition fits the market needs with our focus on performance at scale and we look forward to announcing our initial customers soon.”

Strive Gaming completed a Series A investment round earlier this year to expedite build out of its US and Canada infrastructure, as a result has a first customer going live in Colorado. 

The company is also currently going through licensing in multiple other US states, and is part of a mobile wagering bid in New York.