Yggdrasil is to grow its global igaming reach further still after striking an alliance with online gambling operator Betway, which it praises as a “hugely recognisable brand”.

This will see the reach of the group’s content suite become extended to players across several regulated markets, including the UK and Germany. 

The supplier’s portfolio offering, including third-party games via its Masters program, and those featuring the game engagement mechanics, will become available to, the Super Group-owned, Betway player community.

Paul Adkins, marketing and operations director at Betway, said: “Yggdrasil’s products have long stood out in the market for their impressive and engaging designs, and we’re delighted to be able to offer them to our customers. 

“With a comprehensive roadmap of exciting games, features and tools, we’re extremely excited about this partnership and look forward to a close working relationship together.” 

This becomes the latest in a number of agreements secured by Yggdrasil, which last month alone launched in “yet another key regulated market” after securing its debut in Slovakia alongside eastern and central European-based operator Tipsport, as well as being awarded a Greek nod by the Hellenic Gaming Commission. 

Andrew Pegler, director of commercial operations at Yggdrasil, said: “Betway is a hugely recognisable brand and we’re delighted to partner with them across numerous regulated markets. 

“Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers. 

“We are in an exciting period of expanding our footprint with top tier global and local operators, and at the same time cementing our business strategy to work very closely with our partners growth ambitions in their key regulated markets.”

Last week, Yggdrasil sat at the top of the food chain as it claimed SlotBeats’ Slot of the Week Award with its roaring new title, Raptor Doublemax.