CEGO has continued its regulated market expansion after being granted a licence by the Gambling Commission to operate in Great Britain.

The operator, whose stable of igaming brands includes Spilnu and Lyckost, says that it is “excited” to enter a market “as significant in online gaming as Great Britain”.

As a result of the licensing nod, CEGO will now be able to offer its online casino games in three jurisdictions, building upon its base of operations in Denmark and Sweden.

The firm says that it will continue with a strategy of providing games which are ideally suited to recreational players, which have been a “key theme of slot game releases this year,” including Diamond Express, Golden Pyramid and Safari.

This content, says CEGO, can be adapted to make sure it is “the perfect fit” for the target market in each jurisdiction.

Allan Auning-Hansen, chief executive officer at CEGO, stated: “We are very excited to be able to expand into a new market; especially one as significant in online gaming as Great Britain.

“At CEGO, we have a proven concept and approach to player acquisition and retention. We look forward to taking this experience into the UK market and continuing to provide fun, high-quality gaming to players.”

A majority of Spilnu’s revenue is generated from in-house games, with more than 80 per cent of GGR accounted for by proprietary content. 

CEGO says this has enabled the brand to be “extremely successful in the Danish market” since its launch in 2012, with the same concept adopted by Lyckost which has been operating in the Swedish market since 2019.