Gaming Innovation Group has secured an expanded agreement with Malta-based DT9 Media to include the provision of its automated marketing compliance tool, GiG Comply.
This allows operators to set-up their own criteria and checklist parameters to scan and check affiliate websites for content including igaming code red words, links and regulatory requirements across multiple jurisdictions
It works by using its rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.
Andrea Centore, managing and finance director of DT9 Media, said: “As an affiliation company we are constantly striving to enhance our affiliate marketing compliance.
“GiG Comply has proven to be the perfect solution to monitor the traffic sources of our affiliation network and we are thrilled to extend our partnership with GiG Media.”
GiG Comply will allow the gaming firm to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards.
This will not only help the online gambling group to ensure that they remain proactive with their marketing efforts, but will also provide confidence that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.
Jonas Warrer, managing director of GiG Media, added: “We are happy to extend our partnership with DT9 Media and look forward to continuing to support them in their efforts to enhance their affiliate marketing compliance.
“The growing demand for GiG Comply is a clear sign that we have created a compliance solution that is recognised as the go-to compliance tool within the igaming industry.”
Earlier this week, the platform of business intelligence and marketing automation provider AretoNet became available to clients of GiG, following the successful completion of a full integration process.
This will see the firm offer AretoNet’s full suite of products to supplement its data platform solution, including real-time business intelligence, marketing automation, predictive modelling and campaign execution, providing the capability to launch and trigger real-time, multi-channel marketing campaigns with full end-to-end analysis tracking.