Pariplay is to enter the Brazilian market, as well as expand its presence in the UK, after inking a deal with the Canadian sports and entertainment firm FansUnite.

Under the terms of the deal, Pariplay will supply its portfolio of proprietary and third-party content, via its Fusion aggregation platform, to FansUnite’s B2C brands and B2B solutions for igaming, esports and sports betting operators in Europe and Americas.

Fusion hosts over 100 proprietary slot games as well as thousands of games from a number of third-party developers, in addition to featuring a set of marketing engagement tools, such as a bonus engine, live tournaments, free spins, and spin that wheel, which have been designed to boost acquisition, retention and engagement rates.

Tsachi Maimon, CEO of Aspire Global, stated: “It is very promising to see that Aspire Global now has entered Brazil, the biggest market in Latin America. 

“The deal is a significant step in our strategy to expand Aspire Global’s presence across the Americas and Europe. This also yet another proof point of Pariplay’s position as the leading content and aggregator provider.”

FansUnite, which is listed on the Canadian Stock Exchange, serves as a B2B solution for igaming, esports and sports betting businesses across Europe and Americas. 

FansUnite also manages multiple B2C brands, including the McBookie casino and sportsbook operator in the UK, as well as the VamosGG esports, sportsbook, and casino operator in Brazil. 

Scott Burton, CEO at FansUnite Entertainment, added: “We are very happy to partner with Pariplay to enhance our offering with a broad array of compelling and engaging games. 

“We always strive to provide players with a superior entertainment experience and a variety of choices which contribute to greater engagement.”

This becomes the latest in a string of commercial tie-ups unveiled by the Aspire Global content and aggregator provider, with FansUnite following Pragmatic Solutions, The Mill Adventure, Neobiz, and BetPlay.