Casino games and software developer, Playson, has launched a new Cash Blast promo tool, designed to ‘further reward players and create a stable rise in customer engagement’.
This aims to deliver random cash prizes to players while playing one of Playson’s selection of games. Prizes will be distributed throughout a dedicated promotional period, with any player able to trigger a prize-winning spin from their gaming session.
“We’re proud to reveal this exciting feature to our partners and players,” commented Gusyeva Ganna, product owner at Playson. “The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.
“Using a sophisticated algorithm, we are able to analyse gaps during promotions where player activity was low. Therefore, we’ve devised the Cash Blast tool to keep players entertained across the entire length of a promotion, rather than just the start.”
During a Cash Blast promotion, players will be welcomed with a pop-up notification informing them of the tool being active and can trace the remaining Cash Blasts that are due to be paid out within a game’s toolbar.
The customisable tool requires no further integration and does not influence a game’s RTP. Furthermore, initial network promotions featuring Cash Blast have shown an increase in the average number of spins and player retention, providing operators with additional support to improve customer engagement.