SBC Leaders examines European potential and US igaming challenges

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The long-mooted transformation of the Netherlands’ digital marketplace is finally upon us, and Chris Looney, chief commercial officer of Bragg Gaming is joined by Julie Allison, director of markets at Microgaming, in a roundtable discussion about the Dutch market in the latest edition of the SBC Leaders magazine.

Together, the pair look at overcoming potential challenges in a market well versed in land-based slots play, assess how the regulatory model compares with new markets such as Sweden and Germany, and look at what lessons have been learned.

Furthermore, the huge growth potential of the Ukrainian market also comes into focus, which, as confidently stressed by Ukrainian Gambling Council chair Anton Kuchukhidze, will soon become a regional leader. 

Heading over to North America, Jesse Cary from Strive Gaming takes a look at why the US igaming space comes with its own set of challenges, including local nuances and the difficulties associated with maintaining control over your technology stacks.

Paddy Power, however, outlines his plans to crack the post-PASPA market with his new virtual sports trading exchange, ASX – something which he believes is a major step forward from the current daily fantasy sports offerings.

Leading the payments section, Neil Erlick, chief corporate development officer at Nuvei, discusses how his company is alleviating payment pain points for the US igaming market.

Elsewhere, Latin America is a region which has caught the attention of many looking to expand their international footprint over the last few years, but betting operators must be wary of homogenising the region according to Logrand Entertainment COO Lenin Castillo.

In the front-cover interview for this latest edition of SBC Leaders, which is available to read here, Castillo outlines his three pillars for success in Latin America, before explaining why a competitive market will lead to evolution of the online casino industry.

The new issue of SBC Leaders is available to download or read online HERE.