The Eastern Band of Cherokee Indians’ Harrah’s Cherokee Casino Resort has completed a $330m expansion project as it looks to position itself as the leader “in the entertainment industry in the Carolinas”.
The completion of the expansion sees the property, which boasts over 3,000 games, add a fourth hotel tower, The Cherokee, and 83,000 square-foot convention centre.
Richard Sneed, EBCI’s principal chief, praised the new revenue stream created: “Today marks a monumental milestone for the resort and the EBCI community.
“In addition to offering unique experiences for visitors, this expansion project will attract conventions and will provide more space for businesses and associations to network in a way that has not always been accommodable in the past.
“This new business opportunity will provide an expanded revenue stream that will directly impact the EBCI community in a positive way for years to come.”
The all-new Cherokee tower, located adjacent to the convention space, features 19-stories, 725 rooms and seventy suites, as well as terrace pool and fitness center.
Furthermore, the venue has also more than tripled the current rentable convention space via the new 83,000-square-foot space that is spread across three-levels.
Brooks Robinson, regional senior vice president and general manager of Harrah’s Cherokee Casinos, explained: “We have positioned ourselves as the leader in the entertainment industry in the Carolinas with our diversified experiences and amenities, and the completion of this four-year expansion project further solidifies our standing.
“Introduced in this project is additional lodging and dining options, plus a convention center that nearly triples our previous rentable meeting space.”
Furthermore, the EBCI also counts the Harrah’s Cherokee Valley River Casino & Hotel as part of its gaming network.
The venue features more than 1,000 games; 300-room hotel, Caesars sportsbook, which is lauded as North Carolina’s sports betting venue, and an entertainment centre that features 16 bowling lanes, an arcade, and bar.