Atlantic City’s Ocean Casino Resort has rolled-out an interactive gaming and sports betting collaboration with USBookmaking, a subsidiary of Elys Game Technology.
This will see the firm provide trading management services and future retail solutions, pending regulatory approval from New Jersey’s gaming regulators, to the property.
“We are excited to partner with USBookmaking to capitalise on their expertise, offering a best-in-class experience,” said Bill Callahan, interim chief executive officer for Ocean Casino Resort.
“As Ocean continues to strengthen its position within Atlantic City, the addition of a renowned organisation such as USBookmaking should only serve to bolster our land-based wagering product.”
The commencement of transactions at Ocean is subject to US Bookmaking and Elys obtaining the required platform certification and casino service industry enterprise license from the New Jersey Division of Gaming Enforcement.
“USBookmaking looks forward to deepening its relationship with Ocean over the next several years. The combination of Ocean’s knowledge of the Atlantic City players’ market and our collective 125+ years of sports wagering experience make for a formidable recipe for success,” commented Vic Salerno, president of USBookmaking.
“The Atlantic City market may be competitive, but with Ocean as our partner, USBookmaking is more than ready to take on the challenge.”
Elys is currently operational in both online and retail channels throughout Italy via approximately 1,200 web-shops and is now live in North America with 6 tribal casino customers.
Furthermore, the group is also planning to process applications to offer sports wagering, through its betting platform, in the US and Canada to large and small casinos as well as independent business venues.
“We are delighted to partner with Ocean to offer a highly entertaining and competitive sports wagering product,” stated Michele Ciavarella, executive chair of Elys Game Technology.
“Our cutting-edge technology built in the competitive European market, coupled with the extensive experience of our USBookmaking team represents our capability of deploying our North American go-to-market strategy in a wide range of assignments including large premier casino resorts such as Ocean.
“We are just starting our global expansion plan and fully expect to see rapid adoption of our advanced Elys Gameboard betting technology in the United States and Canada in the coming months.”