EveryMatrix seeks US growth acceleration following Greg Ivry hire

Former Global Relationship Director for SBC, Kelly Kehn, has been appointed as HappyHours’ Partner, Communications & Industry Relations. 

EveryMatrix is looking to accelerate its igaming growth across the US further still, after naming Greg Ivry as business development manager in the firm’s Miami office.

The online casino provider says that appointment, through Ivry’s “expertise and track record,” will extend its reach and strengthen its presence in the evolving US gaming market.

In the role, he will be tasked with focusing upon generating platform, sports and casino opportunities in the region, reporting to Erik Nyman, president of EveryMatrix Americas.

Erik Nyman, president of EveryMatrix Americas, stated: “I am excited to have Greg joining EveryMatrix. He will bring many years of experience in areas and regions that will generate new exciting opportunities for our company.

“I believe that together we will accelerate our growth and further establish EveryMatrix as the leading technology provider of igaming in the US and beyond.”

Ivry boasts a background in sports betting, technology, and ecommerce with 15 years of experience, and among previous roles has been with DraftKings as a senior director of business development, as well as working at StubHub for ten years in various development-oriented roles.

Greg Ivry, business development manager of sports for EveryMatrix, commented: “I am thrilled to join EveryMatrix. There is a huge opportunity to grow the US sports business via traditional and creative partnerships, which is very energising. 

“The strong EveryMatrix culture already permeated the US office in Miami, and I am excited to bring my business development experience to the accomplished and growing team.”

Earlier this year, EveryMatrix stressed confidence in breaking “new ground in the Americas,” as the tech supplier announced the opening of its new Miami-based commercial hub.

Amid an array of commercial agreements, the group also detailed its first igaming development investment in the US via the Armadillo Studios game studio, which is also based at the company’s headquarters in Miami.