Bettarget.com has lauded its “major success” after it registered a 200 per cent increase in average revenue per customer, three months on from launch.
The first brand to start operating on Aspire Global’s PAM with BtoBet’s sports solution, Bettarget.com also witnessed a steady growth in turnover and a spike in numbers across its main KPIs on sport.
Tsachi Maimon, CEO at Aspire Global, stated: “Bettarget.com’s incredibly positive results clearly show the capabilities of BtoBet’s sportsbook and our ability to successfully integrate a previously acquired strategic product in our commercial development plans.
“This is yet another significant step in the execution of our effective growth strategy. Having such a successful brand in our repertoire illustrates the potential of our BtoBet solution for Aspire Global with both existing and new customers, particularly in Europe, the US and Latin America.”
Focusing on the UK and Ireland, Bettarget.com noted it is “leveraging BtoBet’s capabilities as a leading sportsbook in these demanding markets” with the latter also focusing on the aforementioned regions after it achieved UKGC certification earlier this year.
Moving forward, BtoBet has scheduled a wide range of product enhancements for the “very near future,” to ensure its partners remain “competitive and see further growth”.
Moreover, following up on the above figures, 10 more partners are now using Aspire Global’s new proprietary sports solution.
Aspire Global acquired BtoBet in October 2020 and the sportsbook provider has gone on to expand its operations through attaining strategic certifications in the UK and by signing key customer deals with partners like Betfair and William Hill in Colombia.