Parimatch adds PokerMatch & mr.fish to expand entertainment ecosystem

Parimatch Tech has detailed the acquisitions of igaming performance marketing firm mr.fish and online poker room PokerMatch, which it says will lead to a “strengthening of the brands of all parties involved”.

The deal, says Parimatch, offers “mutually benefitting opportunities” for all involved, with mr.fish and PokerMatch to gain added global expansion prospects.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal, exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand,” commented Maksym Liashko, Parimatch Tech co-CEO

“We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved. 

“Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem.”

The group adds that the PokerMatch acquisition will enhance the entertainment proposal to end customers, as well as adding an additional asset to Parimatch Tech’s product portfolio.

“It’s an exciting day for all of us. Our companies share the same values and aspirations for global development,” said Ruslan Bangert, CEO of PokerMatch.

“I am confident that the merging will be smooth, and we will begin working on our international plans soon.”

Furthermore, the mr.fish acquisition will further strengthen Parimatch Tech’s marketing technology expertise, including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing.

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets.

“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250” noted Yuri Titkov, mr.fish CEO

“Our cooperation on marketing projects with Parimatch Tech has been for many years. The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. 

“We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us.”