BGaming sets sights on international expansion following 2021 success

BGaming has achieved its most successful year on record, with the company having “doubled in size” since its inception.

An expansion into the Latin American market and a new licence from the Malta Gaming Authority have helped BGaming to achieve its most successful year on record, with the company having “doubled in size” since its inception.

Over the last 12 months, the studio reported that it had doubled its gross gaming revenue, bets and bets count while crypto growth saw an increase of 125 per cent.

“There is a good saying: We can’t become what we need to be by remaining what we are,” highlighted Executive Director Marina Ostrovtsova.

“So our growth is determined by our team which, by the way, we also doubled in size and our ability to be flexible and adjust ourselves and our flows according to what we have right here right now. 

“The quality of our internal communication and what we air into the market is getting more efficient and stronger – that is how I would determine our growth.” 

BGaming’s network of partners also grew from 405 to 709 online casinos, marking a 175 per cent increase over the past year.

Considered to be among the world’s first igaming providers to support cryptocurrencies, a significant share of these partnerships are “fast-growing crypto projects”, which BGaming believes “are in demand among players due to the popularity of digital currencies”.

Celebrating the launch of 11 new slots in 2021, the firm also noted that during the period it had included new mechanics in its first refilling reels slot, Bonanza Billion, and its debut multiplayer crash game Space XY. 

Additionally, the most popular character in BGaming’s portfolio, Elvis Frog in Vegas, saw continued success via the launch of Aloha King Elvis slot. 

Fruit Million, first released in December 2020, has shown “the fastest growth”, said the firm, with results increasing 13-fold in 2021 as new variations of the title were introduced throughout the year.

The title has, in fact, become a “source of inspiration”, according to BGaming, prompting it to branch out into a new product style badged as Brand Exclusive slots. The move, said the firm, represents a “new approach” to creating branded titles based on customisation. 

Kate Puteiko, CS marketing manager, commented: “I believe our success is closely tightened to the ability of the BGaming team to cherish the entertainment needs and desires of players in general and at the same time embrace the partners’ needs in being outstanding and exclusive and delivering the best and unique experience to their players.”

Summarising its aims for the year ahead, BGaming expressed hopes that 2022 will be “even more innovative”. With plans to enter new markets – particularly highlighting Asia and Africa – the studio is also looking forward to implementing a jackpot system and looking for new crypto solutions.

“The most important thing we learned in 2021 is that we know what to do to grow faster,” said Alexandr Shavel, head of the firm’s business development department. 

He concluded: “The year 2022 is promising for the studio. BGaming will keep developing its lineup to offer players a diverse portfolio of engaging titles. Also, we see that crypto projects have become an integral part of online gambling. So we strive to keep abreast of this trend by offering new products such as Space XY.”