Glitnor Group: our growth since regulation is unheard of and a fairy tale

Glitnor Group is aiming to alter the igaming ecosystem for development studios as well as operators, as the firm lauds its ongoing success across an array of key jurisdictions following its success in December 2021.

This saw the company become one of 34 to celebrate victory at the SBC Awards 2021 ceremony at Evolution London, where it took home the Rising Star in Casino award.

Hosted by Kirsty Gallacher and World Cup winner Marcel Desailly, the eighth edition of the awards brought together an audience of betting and gaming industry professionals to recognise the achievements of the top-performing operators, affiliates and suppliers. 

Commenting on what it meant to the company to win the award, David Schwieler, brand and business developer for Glitnor Group, said: “Being a young casino brand but with many years in the industry within the team – it’s, of course, an amazing feeling and we are super proud to be named Rising Star in Casino.

“Even though Sweden is a relatively small market – it’s very mature and the competition is fierce. Our growth since regulation is unheard of and a fairy tale. 

“I would assume that the jury could see this and understand how big an achievement this is. The numbers speak for themselves in this case.”

Reflecting on the company’s highlights of the past year and the obstacles overcome, he said: “Our success in Sweden and promising growth in other key markets stands out quite naturally. But also that we have managed to attract top talents and grow the team during the pandemic is something we are extremely proud of.”

He concluded by revealing that in 2022, Glitnor Group hopes to “hold on” to its overall ambition, which primarily includes changing the competitive landscape for game studios, game operators and lead generation. 

He explained: “We will do this by: developing and investing in complementary verticals and geographies; and being an active player in the consolidation of the igaming market.”