Betting and gaming supplier Nsoft has rolled-out an alliance with Optimove in a bid to boost player lifetime value, drive retention rates, and significantly scale multi channel personalisation.

The collaboration, which sees Nsoft strive to deliver actionable, measurable customer journeys and data-driven decisions, will see the provider roll-out Optimove’s CRM marketing platform to its 50-strong operator portfolio.

“We are pleased to be chosen by NSoft as their CRM marketing solution and look forward to working together on providing each of their players the utmost personalised experience,” said Moshe Demri, GM of EMEA at Optimove

“We at Optimove are committed to continue fostering the blend of marketer-friendly tools, advanced AI capabilities, and scientific experimentation and measuring, that makes us the solution of choice among igaming industry leaders such as NSoft.” 

NSoft has fast-tracked the Optimove integration with Balkan Bet, a long-time client of the group, which is leveraging the group’s AI-mapped CRM journeys to customers across channels. 

As a result, the sports betting and online casino operator is aiming to maximise players’ lifetime value by micro-segmenting its audience, and aiming to ensure that every player is approached with a personal message every time across channels.  

“We are committed to offering best-in-class CRM marketing solutions to our clients,” commented Dubravko Simic, SVP of Sales & Business Department at NSoft

“Smart, actionable, measurable customer journeys and data-driven decisions are at the core of our ability to adapt and stay in front of the industry and competition. 

“That is why we have decided to partner up with Optimove, the industry leader in CRM marketing solutions for successful customer journey management and business optimisation.”

Earlier this month, Optimove confirmed the appointment of Peter Miles as director of sales, in a move that it stated will play “a major role” in its ongoing global expansion efforts.

This, said the company, furthered its strategic investment in expanding its customer base as a key growth engine for the business.