Blueprint Gaming has enhanced its collaboration with licence holder and long-term partner Banijay Brands courtesy of a fresh global licensing deal.
This latest agreement will see Blueprint permitted to continue developing content around the popular Deal or No Deal TV game show format, with the developer’s next instalment, titled Deal or No Deal: Banker’s Bonanza, set for release in February 2022.
Furthermore, following what the studio says are “a number of high-impact titles based on Banijay’s Deal or No Deal IP for the UK market,” it will also make additional versions available in Canada for its equivalent show Le Banquier.
“The Deal or No Deal brand is a huge part of Blueprint’s overall identity and content offering, so we’re delighted to have secured this new agreement with Banijay Brands,” commented Lauren Bradley, head of commercial at Blueprint Gaming.
“As well as bringing more engaging Deal or No Deal inspired content to the UK and Europe, this latest deal is crucial in building our global reach by introducing these types of games to Canada. On top of that, we’ll have access to additional IPs that we’re really excited about.”
This renewed partnership also provides Blueprint with access to multiple new global brand IPs, which include those of Big Brother, Black Mirror, The Money Drop and the £100k Drop, as well as hit show Peaky Blinders.
“For years, the Blueprint Gaming and Technologies teams have developed and distributed quality games based on our Deal or No Deal brand,” noted Lex Scott, commercial director, gaming and gambling at Banijay Brands.
“We had no hesitation in extending our partnership with both companies to evolve the brand and take the IP in a new direction.
“We’re also looking forward to working alongside Blueprint Gaming involving several of our other licences and ensuring Banijay Brands enjoy a strong footing across the globe, in particular the US and Canada.”
Alongside these aforementioned details, Blueprint Technologies has also extended its existing deal with Banijay to continue supplying Deal or No Deal branded games to the UK land-based market.
David Purvis, managing director at Blueprint Operations, said: “Within the UK land-based sector, Deal or No Deal still reigns supreme as players identify the brand’s quality characteristics in shaping an immersive gaming experience.
“Extending our existing deal with Banijay Brands is an important step in our product development plans as we look to build more engaging content for our customer base to enjoy.”
