Kaizen Gaming’s Betano online gaming brand has added further depth to its sporting sponsorship roster after teaming-up with Bulgarian football club Lokomotiv Sofia.

The official partnership, which is set to run for an initial three-year period, got underway this past weekend during the side’s 1-1 draw at home to second placed CSKA Sofia.

This becomes the first such alliance rolled-out by Betano within the country, which the group says officially marks Kaizen Gaming’s recent launch of operations in the country.

Alongside Bulgaria, Kaizen is also live with Betano across Portugal, Romania, Germany, Brazil, and Chile, with the group’s Stoiximan sports betting and igaming entity operational within Greece and Cyprus.

“I am proud that Lokomotiv Sofia is the first Bulgarian club to be sponsored by an internationally proven company,” noted Ivan Vassilev, owner of Lokomotiv Sofia.

“For me, Lokomotiv Sofia is not just a club, but a mission. That is why Betano is more than a general sponsor – a stable partner with whom we will develop the mission ‘Lokomotive Sofia’. I am convinced that together we will achieve our goals and this is just the beginning of a sustainable and successful partnership.”

The Lokomotiv partnership is the latest addition to the company’s list of club sponsorships, which also includes Sporting Clube de Portugal, Benfica, and Porto in Portugal, Atlético Mineiro, the reigning Brazilian champion, Olympiacos in Greece, FCSB in Romania and Club Universidad de Chile in Chile, among others. 

“I am delighted to announce our partnership with Lokomotiv Sofia, a historic football club and an incredible team,” noted Tsvetin Yordanov, Kaizen Gaming country manager for Bulgaria

“We are thrilled that the Betano logo will from now on, be featured on the Railwaymen’s jerseys and we look forward to celebrating wins and undertaking joint social initiatives together. 

“This sponsorship clearly highlights our strong commitment to the Bulgarian market and our support for Bulgarian sports and society.”