888casino gains dedicated blackjack studio through Pragmatic Play deal


Pragmatic Play has maintained the momentum of a busy March schedule, after teaming up with 888casino to create a dedicated blackjack studio for the operator.

This becomes the latest in a number of similar such studio-based alliances rolled-out by the igaming content provider, following deals with Mansion’s M88 and Kindred’s Unibet brands.

The studio will include purpose-built tables and branding, exclusively designed for the brand of gambling group 888.

Talya Benyamini, VP B2C Casino at 888, stated: “Pragmatic Play’s flexible live casino offering will enhance 888casino’s diverse range of existing products to the benefit of our customers. 

“Partnering with third-party providers like this is an important part of our product leadership and content strategy, ensuring that we continue to offer a unique and differentiated experience for 888casino’s fans.” 

This partnership marks further expansion in the vertical for Pragmatic Play, which has recently launched its Ruby Studio, designed exclusively for Blackjack, which joins a portfolio of titles such as Sweet Bonanza Candyland, which aims to bridge the divide between slots and live dealer products.

“As one of the world’s leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play,” commented Yossi Barzely, Chief Business Development Officer at Pragmatic Play.

“We are delighted to create a dedicated live casino environment tailored to its players. Showcasing our leading blackjack solution, we’re able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino.”