Groupe Partouche and Flows link-up to ‘empower’ Pasino accessibility

Pariplay has teamed up with Betsson in a partnership that will grant the operator complete access to Wizard Games’ portfolio.

Igaming innovation platform Flows has inked a deal with Groupe Partouche to sign its regulated Swiss operator,

This alliance is said to “empower” the Pasino team to have the accessibility to build new features and workflows without coding. Adding to its 43 land-based casinos located throughout Europe, Partouche now offers its products online to players in Switzerland

Moreover, the alliance is also said to aid teams to accelerate tech delivery, integrations and change across the company. 

Rupert Ecker, Managing Director at Pasino, explained: “Flows innovation platform has been on our radar since their launch and I’m very happy to have now signed and be able to start working with James and his team to help accelerate and drive digital innovation here at

“As part of one of the largest casino and entertainment groups in Europe, it’s essential that we reflect their success, innovation for players and excellent standards through our digital operations and we strongly believe that Flows can support us in this goal.”

By integrating Flows the team will be able to add new automated workflows to their current processes, quickly integrate and customise new third parties and apps, as well as build and implement new features from regulatory and player safety flows through to larger more complex flows, at speed and without the need to code.

Moreover, with Flows, organisations allegedly have full ownership of their product roadmaps, can integrate with any app or data source, coordinate multiple systems, and automate workflows in real time.

“We’re really excited to have partnered with Pasino and to be supporting the digital arm of one of the largest and most successful casino groups in Europe as they grow within the regulated Swiss market,” James King, CEO at Flows, noted.  

“They’ve got a great team of industry experts driving their ambitions and we’re very proud to be recognised by them as a partner that can add value across their business. 

“This is a fantastic partnership to be able to announce and a great reflection of all of the hard work that the team at Flows have put into and continue to put into our product.”