Digital entertainment supplier Playson has promoted its former Game Producer, Nikolay Illiustrov, as Head of Games to ‘spearhead the development of its next generation igaming content’.
In his new role, Illiustrov will coordinate Playson’s slots portfolio, planning out strategic goals for the game department. Additionally, the enhanced games development process will be overlooked by Illiustrov whilst also managing product leads and to develop the company’s ‘product-centric culture’.
“I’m pleased to have been promoted to Head of Games of such a forward-thinking company like Playson. In my seven years here, I’ve thoroughly enjoyed my time and am looking forward to the next chapter,” commented Illiustrov.
“It’s a crucial time for Playson as we recently evolved our brand identity. I’m looking forward to supporting the company with an enhanced output of incredible games.”
Before his promotion, Illiustrov joined Playson in 2015 as a game designer, where he regularly conducted market research and analysis. During this time, Illiustrov was able to build and map out a roadmap for slots for Playson and develop on its new game concepts.
The change in structure falls in line with Playson’s ambition to expand and deliver more ‘high-quality’ slot titles. The digital entertainment provider is also looking to build upon its ‘retention-driving promotional tools’, seeking to become a prominent player in the iGaming industry.
Commenting on the appointment, Alex Ivshin, Playson CEO, said: “We’re delighted to have promoted Nikolay to our Head of Games position. Since his time here, Nikolay has shown nothing but commitment and passion for developing highly immersive slots.
“With the company adopting an enhanced growth strategy and games development process, it’s vital that we provide our most dedicated and talented employees like Nikolay more responsibility.”
