Bragg accelerates North America growth via Spin Games acquisition

White Hat Studios has continued its US voyage as the content developer goes live with its first customer in operator BetMGM.

Bragg Gaming Group has completed its acquisition of Spin Games, a move which the former states will accelerate its North American growth. 

Totalling $30m, paid in cash and stock transactions, the acquisition will see Bragg immediately leverage Spin’s US igaming relationships to introduce new proprietary and exclusive third-party online casino content developed to address the preferences of US and Canadian players and to cross-sell its existing European casino content. 

Yaniv Spielberg, Chief Strategy Officer for Bragg, commented: “Combining our RGS, advanced player engagement tools, data analytics capabilities and our newest game content developed specifically to appeal to North American players, with Spin Games’ state gaming licences and established integrations with online casino operators comprising the majority of the US market, significantly accelerates our entry into the North America igaming market.

“We are positioned to quickly grow our US market presence over the next several months beginning with our igaming content and supporting game optimisation technologies. In addition, our proven player account management (PAM) platform which powers several leading igaming and sports book brands in Europe, along with our fully managed operational and marketing services allows us to offer a complete solution to online gambling operators of any size in currently regulated states and as additional states approve igaming.

“With more than 30 years of experience in the North American gaming sector, Spin Games’ Founder and CEO, Kent Young, will serve as our President – Americas and oversee our US market roll-out growth strategy. We’re delighted to welcome Kent and the entire Spin Games team to Bragg and look forward to collaboratively driving the successful execution of this key growth initiative.”

Following the acquisition, Bragg expects to launch its first proprietary games, such as Egyptian Magic, Fairy Dust and Paradise Ticket, along with exclusive games from partner studios, on its remote gaming server with an initial release in Connecticut, Michigan and New Jersey by the third quarter this year. 

Furthermore, the merger will see Spin Games augment Bragg’s existing content portfolio with numerous third-party titles from land-based slot manufacturers.

Young added: “I am delighted to now be a part of the Bragg team and I’m confident the company is perfectly positioned to leverage our leading RGS technology and proprietary and third-party content to quickly execute on our US and Canada igaming expansion plan. 

“In addition to strengthening our support of existing customers and markets, the combined company is positioned to accelerate the expansion of our proprietary content library, pursue new markets, and leverage our technology to quickly support igaming in new states and provinces as they open.”