R Franco marks ‘major milestone’ with Pariplay Fusion integration

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Pariplay has bolstered R Franco Digital’s global reach after adding its gaming content to the Fusion offering.

Under the terms of the partnership, the aggregator and content provider will gain access to the Spanish gaming provider’s suite of content comprising over 40 titles, such as Buttom’s World, Vacuum Buster and Cyborg 30L.

“R Franco Digital is a company steeped in tradition and with a deep knowledge of the type of content that appeals strongly to a Spanish-speaking audience,” highlighted Callum Harris, Director of Partnerships at Pariplay.

“We are delighted to bring them on board as a Fusion partner and to be able to increase the strength of our offering with their diverse product portfolio.”

With a host of new titles to be added in the coming months, Pariplay’s Fusion offering consists of over 13,000 games from over 80 suppliers, as well as a comprehensive suite of back-office conversion and retention tools.

Mario Benito, Commercial Director at R. Franco Digital, added: “This new partnership with Pariplay represents a major milestone for us, granting access to a range of major operators across the world.

“LatAm is a region of great interest and one where Pariplay is highly active, so we believe that this deal is only the start of what will become a long-standing and very fruitful alliance.”

The development follows a string of “significant deals” made by Pariplay in the last 12 months within the Latin American region, including alongside Wiztech, which saw customers of its operator brand, Winpot.mx, gain access to the supplier’s Fusion content, as well as its suite of back-office tools.