Gaming Realms has become the latest studio to be inducted into First Look Games’ platform in an agreement that will bolster the former’s affiliate presence.
As part of the integration onto FLG, Slingo will now be able to leverage the power of affiliates for game promotions for titles such as Slingo Lucky Larry’s Lobstermania, Slingo Xxxtreme and Red Hot Slingo.
Being an FLG partner, Gaming Realms is now able to share information about each of its titles, including logos, images and videos of games being played. These are uploaded to the First Look Games library where they can be downloaded individually or in bulk and used for content creation.
“We have long understood the value of affiliates when it comes to promoting our games but in First Look Games, we have a platform that does much of the heavy lifting for affiliate outreach while also ensuring the accuracy of the content publishers create,” explained Gareth Scott, Commercial Director at Gaming Realms.
“This is a great partnership for us and one that will allow us to make more players aware of the fun and thrilling experience our games have been designed to deliver from the first spin to the last.”
Moreover, the link-up will also see the Slingo IP owner gain access to a range of tools and features that were recently rolled out as part of FLG’s 2.2 update, including more options to manage games and assets via a recently introduced Studio Management Centre.
Key features include being able to announce any exclusivity arrangements on game launches as well as adding and removing jurisdictions for each game.
Other highlights of First Look Games 2.2 include a free API feature that provides connected access to game and game studio data, presented to affiliates in a structured format. This allows them to automatically create initial reviews of games.
Tom Galanis, Managing Director at First Look Games, added: “Gaming Realms is a studio powerhouse and by becoming an FLG partner it can now use the unrivalled reach of affiliate marketing to drive even more awareness of its games among players and operators.
“With FLG, the power is in the studio’s hands to share the information they want, when they want to share it, and this enables developers to maximise the opportunity presented by working with publishers for game promotion.
“We have more than 800 approved affiliates ready and waiting for information and assets for Gaming Realms’ latest slot launches so they can push their games to millions of players around the world from the get-go.”
