Belle of Baton Rouge installs Konami Gaming’s Synkros CMS

Queen Casino & Entertainment has installed Konami Gaming’s Synkros casino management system at a third property in the group’s multi-site portfolio.

This has seen Louisiana’s Belle of Baton Rouge join sister properties DraftKings at Casino Queen and Casino Queen Marquette in utilising the solution.

As a result of the launch, guests of the facility will have the opportunity to access a variety of loyalty rewards, such as random drawings, tournament opportunities, and floor-wide progressive bonuses, personalised according to entertainment preference and spend. Rewards can also be earned for non-gaming activity.

“From top player conveniences to leading-edge technology, The Queen Casino & Entertainment is moving with a high degree of speed and strategy to bring the company’s multi-site portfolio to the best position for long-term success,” commented Tom Jingoli, executive vice president and chief operating officer at Konami Gaming. 

“Konami is excited to expand SYNKROS to the historic Belle of Baton Rouge and support both the immediate needs and exciting future of the popular riverfront destination.”

The Belle of Baton Rouge, which opened in 1994 as Louisiana’s first casino, spans 28,500 square feet, with the riverboat featuring three decks of gaming, meeting spaces, two parking garages and more.

Belle of Baton Rouge recently received approval from the Louisiana Gaming Control Board for a $35m expansion project that will move the gambling floor ashore and include a sportsbook, sports bar, café, oyster bar, cruise line dock access and hotel renovation.

“As we seek to maximise the entertainment value and achievement potential of every destination in our portfolio, SYNKROS has the advanced tools, robust integrations and ultra-high reliability to help turn our goals into reality,” said Terry Downey, president and CEO of The Queen Casino & Entertainment. 

“We anticipate having great success in the install for Belle of Baton Rouge, as we’ve had at both DraftKings at Casino Queen and Casino Queen Marquette.”

The Queen Casino & Entertainment’s entry into gaming began with DraftKings at Casino Queen, formerly known as Casino Queen, which is located in St Louis.

The company expanded into Iowa in 2017 through Casino Queen Marquette, before Louisiana entry was made through the acquisition of Hollywood Casino Baton Rouge from Gaming and Leisure Properties in 2021 as well as the Belle of Baton Rouge purchase from Caesars Entertainment in 2022.