Enteractive’s journey across the US continues to “get more exciting each day” as the company confirmed it has now been granted a service licence by the Pennsylvania Gaming Control Board.

The licence for the Keystone State follows on from the company’s entry into the New Jersey market in April 2021. As a result, Enteractive will be able to roll out its (Re)Activation Cloud platform which enables sportsbook operators to target, and engage with, specific player segments.

Mikael Hansson, Enteractive CEO, said: “With this Pennsylvania licence in addition to our licence in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the US.  

“With some leading US brands already working with our stateside teams, our journey across the pond gets more exciting each day.”

In addition to player reactivation services, Enteractive will also carry out “one-to-one conversations with players”. This is something that the company believes will “act as a frontline protection against problem gambling”.

Andrew Foster, Chief Business Officer at Enteractive, added: “After the early success Enteractive has seen in the US market and the positive way players are responding to our one to one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state. 

“It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”