Betr is targeting an expansion of its US services into Indiana after striking a partnership with Caesars Southern Indiana, which is owned by EBCI Holdings, the commercial gaming and hospitality entity of the Eastern Band of Cherokee Indians.
Subject to regulatory approval, the partnership will deliver market access and licensing to the state in a predominantly equity-based alliance, which Betr noted would make EBCI one of the group’s largest shareholders.
“Our partnership with Betr will deliver a fresh, dynamic new way of betting to thousands of sports fans in our area. It’s a thrilling new way to engage with live sports,” said Brad Seigel, general manager of Caesars Southern Indiana.
“With Betr’s microbetting focus combined with Betr’s smart take on sports media led by boxing star Jake Paul, we believe Betr will be a fun new option for sports fans throughout Indiana and will appeal to mass market consumers.”
Launched by Simplebet co-founder Joey Levy and Paul, Betr plans to launch real money microbetting in Indiana in the coming months. Furthermore, this deal can also provide potential market access across additional states.
The latest partnership for Betr comes on the heels of a recent equity-focused partnership with the Hall of Fame Resort & Entertainment Company for market access across Ohio.
“We are thrilled to be working with Caesars Southern Indiana and EBCI Holdings to bring Betr to the Hoosier state,” commented Levy.
“Market access is one of the primary expenses that comes with launching a regulated sports betting business in the US, so we have been focused on aligning ourselves with partners who buy into our vision and are willing to take equity in lieu of cash for access.
“We are thrilled to announce this partnership and we are grateful for the opportunity to undergo the licensing process with the Indiana Gaming Commission.”
