Symplify has rolled-out a partnership with the LuckyDays online gambling brand, which is looking to take CRM operations “to the next level”.

Following recent market entries, which include Sweden alongside Gaming Innovation Group, the L7 Entertainment entity is aiming to maintain momentum, with eyes cast across a number of globally regulated jurisdictions.

The Stockholm-based CRM and AI cloud solutions provider is looking to play “an integral role” to support these goals via the delivery of bespoke igaming experiences.

“L7 Entertainment’s brand LuckyDays has been growing rapidly with recent product launches in Sweden and Ontario,” noted Robert Kimber, Symplify CEO. 

“We are excited to be able to support this expansion with our CRM expertise, ensuring LuckyDays players are getting the most value from their customer experiences”. 

Symplify’s CRM ecosystem will provide real time integration across multiple channels of communication, which it is hoped will enable the brand “to build meaningful relationships” with customers and deploy multichannel engagement strategies at scale.

The group’s in-house developed campaign and journey builder will be deployed in a bid to ensure that LuckyDays is able to maximise player engagement while keeping them safe. 

The solution will enhance the capability of monitoring and identifying problem gamblers. LuckyDays will also be able to take advantage of an AI solution that aims to optimise marketing spend and harness customer sentiment, which has an aim of boosting overall lifetime player value.

A LuckyDays spokesperson added: “Since the recent market launches, we have made a continued effort to maximise and tailor our service to meet new customer expectations.

“With Symplify now onside, we’re looking forward to higher quality engagement with our audience, giving them precisely what they want in real time.”