PartnerMatrix, the EveryMatrix igaming affiliate tool, is set to enter the Serbian online gambling ecosystem after detailing a partnership with AdmiralBet.
This unity has enabled the online sports betting and igaming brand to launch an affiliate channel, which it is hoped will raise brand awareness via a product showcase to a wider audience.
Milan Djurmez, Head of Online Gaming at AdmiralBet, stated: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach.
“PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.”
Through PartnerMatrix, clients gain the ability to create, manage, track and analyse affiliate marketing programs, have access to multi-tiered commission models, and have access to a set of marketing tools with 24/7 support.
“Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market,” said Levon Nikoghosyan, CEO of PartnerMatrix.
“With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”