Entain alliance facilitates ‘landmark’ Ontario debut for Greentube

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Greentube has voiced much excitement at a “vital milestone” in the igaming supplier’s North American aspirations after making its maiden move in Ontario alongside Entain.

Further hailed as a “major deal,” the commercial tie-up follows the Novomatic division gaining a licence from the Alcohol and Gaming Commission of Ontario earlier this year, and will see games go live via the BetMGM, PartyCasino and Bwin brands in the Canadian province.

Under the terms of the agreement, players of these entities will be able to access titles including those from the Diamond Link  series, Mighty Emperor, Mighty Elephant and Mighty Sevens, with further games set to follow in the coming months.

Canada is stipulated as a “region of key strategic importance” for Greentube, with this latest point of entry adding to existing operations in British Columbia, Quebec, Manitoba and Saskatchewan. Further south, Greentube is live in the US states of New Jersey and Michigan with BetMGM.

David Bolas, Greentube’s Commercial Director, said: “This launch in Ontario with BetMGM, PartyCasino and Bwin is the latest vital milestone for Greentube. 

“As a market debut, it represents the next significant step in delivering our North American strategy and underlines the importance of our key relationship with Entain Gaming Group.”

Last month, Entain lauded an “important and welcome step” in the German online gambling ecosystem after confirming receipt of a gaming and first poker licence.

This was followed up by the group making its maiden moves through the newly formed central and Eastern Europe division after formalising the €800m purchase of SuperSport.