GiG follows AskGamblers acquisition with LuckyBet partnership

OnAir Entertainment has strengthened its standing across the globe as it strikes a deal with casino operator LeoVegas Group.

Gaming Innovation Group believes LuckyBet will be in an ‘ideal position’ to grow globally as the two firms join forces. 

The partnership between the two, which will run for an initial five-years, will see LuckyBet look to operate its brand in various international and emerging markets whilst utilising GiG’s proprietary platform. 

“We have ambitious plans to become one of the foremost online casino brands across the emerging markets,” explained Ian Parke, CEO of LuckyBet. “This partnership with GiG will allow us to provide a superior gaming experience to a market that has seen continued growth over the last five years. 

“We believe, via a myriad of unique customer journeys delivered through GiG technology, significant market share can be achieved. We look forward to the continued partnership with them for many years to come.”

Furthermore, the agreement will include GiG’s player account management, front-end and content management system. This is a continuation of similar partnerships from GiG that will fit within its strategy of powering concepts in the online casino sector. 

GiG’s advancement in platform technology has been specifically designed to meet the demands of operators looking to increase global opportunities for igaming. 

Richard Brown, CEO of GiG, added: “The international emerging markets continue to be an important element within the global online casino sector, and the combination of our award winning technology with LuckyBet will be in an ideal position to grow within these markets. 

“Our ability to offer a personalised user experience is designed to help drive engagement and brand loyalty, increasing lifetime value, so we’re really looking forward to seeing the full benefits that this new partnership offers.”

This partnership comes in the same month after Catena Media completed the sale of its AskGamblers brand to GiG for €45m.

The transaction, which followed the commencement of an ongoing strategic business review earlier in the year, saw Catena offload a pair of wholly owned subsidiaries in Malta and Serbia that operate the AskGamblers brand and associated online casino entities JohnSlots and NewCasinos.