Twenty-Nine Palms tribe to sponsor California PGA Tour event

The Twenty-Nine Palms Band of Mission Indians, a federally recognised Native American tribe located in Southern California, has become an official sponsor of The American Express (PGA TOUR) Golf Tournament.

In signing-up with the event, the tribe has become the official tribal casino and hotel sponsor, as well as the exclusive volunteer sponsor on the course and in hospitality areas throughout the tournament. The agreement will continue in this capacity until 2028.

The partnership provides branding of over 1,200 volunteers, with the Tribe’s Spotlight 29 Casino logo to also be displayed across all volunteer platforms. 

In addition to this aforementioned gaming venue, which is located in Coachella, California, the tribe also boasts the Tortoise Rock Casino as part of its stable, which is located in the Golden State city of Twentynine Palms.

“This event has always been a community-driven tournament, and we feel fortunate to be able to help support the more than 1,200 volunteers who make the week run smoothly,” stated Darrell Mike, Chair of Twenty-Nine Palms Band of Mission Indians. “We are thrilled to be able to be a part of this time-honoured tradition.”

The week-long event will take place from January 16-22 at PGA WEST’s Stadium and Nicklaus Tournament Courses and La Quinta Country Club in La Quinta, California.

The competition will feature golfing stars such as Tony Finau, Patrick Cantlay, Xander Schauffele and Scottie Scheffler, with a sixth-annual American Express Concert Series to feature Gwen Stefani and Darius Rucker on January 20 and 21, respectively. 

American Express is also hailed as delivering a range of philanthropic activity to the Coachella Valley by way of donations through its Impact Through Golf subsidiary. 

The organization strives to provide funding to those that support health and wellness, youth sports, family support, education, and homelessness. Since its inception as the Palm Springs Golf Classic in 1960, the event has donated more than $64m to non-profits in the region.