Customer experience
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EveryMatrix has agreed to a platform partnership with Future Anthem for the latter’s real-time personalisation product Amplifier AI.

Amplifier AI helps to personalise the player experience by combining “anonymised transactional data with machine learning to enable real-time personalisation”.

Future Anthem’s product will be used by EveryMatrix in the CasinoEngine igaming integration and productivity platform alongside its promotional and player management capabilities.

“Platform features play a critical role in EveryMatrix helping its operator customers grow, so it’s important that they integrate the latest technologies to facilitate improvements and innovation,” commented Leigh Nissim, CEO of Future Anthem.

“From the moment I first met the EveryMatrix team and had exposure to the full potential of their platform, it was clear they would be a great partner to leverage the power of Amplifier AI, in real time – I’m confident that great things will come from this collaboration.”

Amplifier AI’s real-time personalisation is expected to help EveryMatrix improve its player retention, satisfaction and revenues via “AI-driven personalised player journeys, game recommendations, and marketing engagement offers”.

“This partnership represents an important step for the EveryMatrix platform as we harness the power of AI and invest in real-time technologies to provide our clients and their players with hyper-relevant and automated actions,” added Stian Enger Pettersen, CEO of EveryMatrix Casino

“Future Anthem is a leader in real-time personalisation with broad capabilities that are fast to integrate – they were a natural choice for us as we continue our efforts to deliver the best player experience possible.”

Earlier this week, EveryMatrix received approval from the Malta Gaming Authority for its JackpotEngine gamification solution.