Cordish Gaming Group is looking to take its PlayLive! igaming offering “to new heights” after signing-up with Aspire Global as the group looks to excel in Pennsylvania’s online domain.
The agreement will see the gaming arm of the real estate and entertainment business The Cordish Companies take on a full suite of online casino products.
This will see PlayLive! transition its operations in the commonwealth to NeoGames’ subsidiary’s PAM, CRM, aggregation and data analytics product suite in 2024.
PlayLive! Initially hit the digital shelves during 2020 in partnership with GAN, following the official debuts of the Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia properties within the stated.
Steven Nathan, SVP Interactive Gaming at Cordish Gaming Group, said: “This deal showcases our goal of providing the very best user journey for PlayLive! players in Pennsylvania.
“With NeoGames’ Aspire Global and its market-leading content and technology, we have found the perfect solutions to drive our igaming operations forward in Pennsylvania.”
The agreement, which sees Cordish gain a PAM that is live across 20 US states, also includes Aspire Global’s CRM system, AspireEngage, which is charged with driving an improved player journey and enhanced gratification.
This, said the igaming solutions provider, is achieved via a data-driven approach in a bid to achieve enhanced bonus management, personalised messaging and user segmentation.
“Through Aspire Global’s industry-leading PAM and igaming offerings, PlayLive gains access to our customer-centric products and services,” commented Quincy Raven, EVP iGaming & Sports at NeoGames.
“Increasing player engagement and driving higher lifetime value are central to everything the NeoGames group offers.
“This strategic partnership reinforces PlayLive’s commitment to the best possible customer experience and provides them with the tools and services necessary to further elevate the PlayLive! experience across all digital channels.“
Furthermore, PlayLive! will also gain the integration of the Pariplay Fusion aggregation platform, which boasts an array of titles from a plethora of third-party developers, as well a suite of conversion and retention tools designed to enhance player value.
“Aspire Global brings a full-service proposition to the US market, combining front-end technology, best-of-breed products, and managed services to maximise player value,” added Antoine Bonello, Managing Director at Aspire Global.
“This solution fits like a glove for PlayLive, offering them the perfect opportunity to swiftly capture market share in Pennsylvania’s highly competitive igaming landscape.”