QCI targets Michigan expansion with Soaring Eagle partnership

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Quick Custom Intelligence has enhanced its footing in the US market after forming an alliance with Soaring Eagle Casino & Resort

Revealed in the partnership’s joint announcement, QCI’s Slots solution is set to be implemented into the Soaring Eagle casino, based in Mount Pleasant, Michigan, allowing the resort to “quickly identify revenue opportunities” and “enhance guests’ gaming experience”.

“The gaming operations team at Soaring Eagle Casino & Resort are very excited to begin using QCI Slots,” stated Kirk Walraven, Director of Slot Operations for Soaring Eagle Casino & Resort.

“Leveraging QCI’s Slot tool will allow our team to quickly identify revenue opportunities and enhance our guest’s gaming experience, cementing our position as the premier gaming operator in central Michigan.”

The integrated solution leverages “state-of-the-art” technology powered by the QCI Artificial General Intelligence Platform, enabling venues such as Soaring Eagle to “optimise operations and drive business growth” with data-driven insights to deliver “seamless” gaming experiences, tailored promotions and marketing strategies. 

Andrew Cardno, CTO of QCI, added: “Soaring Eagle Casino & Resort’s choice to implement QCI Slots is a testament to the significance of continuously evolving our products to perfectly align with our customers’ requirements. 

“We are thrilled that Soaring Eagle recognized the immense value of our Host and Marketing tools on the QCI Artificial General Intelligence Platform, leading them to acquire QCI Slots. 

“This partnership signifies a strong and strategic business relationship with Soaring Eagle, an esteemed operator in the Michigan market. We have full confidence that our tried-and-tested product will continue to fulfil the expanding needs of Soaring Eagle Casino & Resort.”

The move comes shortly after QCI announced an eye-catching appointment as Jarvis, a generative AI rules engine, was named as the company’s Chief Operating Officer.