Future Anthem hits one billion gaming session analysis landmark

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Future Anthem has hit a landmark achievement after announcing it has analysed more than one billion gaming sessions since its inception four years ago.

The artificial intelligence and machine learning platform has worked through over 100 million hours of gaming session data, which have featured more than 89 billion real-money casino spins.

The achievement is part of Future Anthem’s goal of enabling real-time personalisation across the player journey through the training of their proprietary machine learning models for the all-in-one product Amplifier AI.

Chris Conroy, Chief Data Officer of Future Anthem, commented: “Future Anthem continues to grow, develop and reach new heights with our AI products, backed by our incredibly talented team of data scientists, engineers, developers and product managers. 

“Operators and suppliers are keenly aware of the importance of integrating the latest technologies into their product offering, and real-time personalisation is at the forefront of these advancements. 

“Reaching one billion game sessions is a testament to the hard work of everyone at the company.”

Future Anthem strives to produce a personalised data-first approach to acquisition, retention and player sustainability, through the utilisation of AI and machine learning.

The platform is powered by Microsoft Azure and has processed over 200 billion player transactions and has collected metadata from over 20,000 casino games.

Amplifier AI currently provides real-time personalisation for operators such as STS, Betsson, Big Time Gaming, Blueprint Gaming and Eyecon.

Back in May, EveryMatrix began a partnership with Future Anthem to utilise Amplifier AI to improve the former’s player retention, satisfaction and revenues on the CasinoEngine igaming integration and productivity platform.