Rank further ups sports ante with Kambi renewal

Rank Group has continued its long-running cooperation with Kambi Group, signing an extension of its contract with the B2B betting solutions provider. 

The firm, which operates the Grosvenor land-based and online casino brand as well as some online sportsbook holdings, will leverage Kambi’s AI-backed trading, as well as  bet builder and horse racing products.

Kambi first took Rank live on its betting platform in 2016, and so far three of the London-listed operator’s betting brands have been launched on it, starting with Grosvenor Sport and Enracha and the most recent being Spain-focused YoSports.

Tom Orton, Director of Sports at Rank Interactive, said: “With Kambi’s support, we have driven 80 per cent growth in our Grosvenor sportsbook revenues over the past 12 months and are excited about what this extended partnership has the capacity to deliver.

“We aspire to be the sportsbook of choice, not only for our digital customers but also those who visit our venues, and Kambi will help us to realise our ambitious goals at Grosvenor Sport.”

The renewal comes as the casino operator looks to up the ante on its sports betting and entertainment operations, announcing its new deal with Kambi shortly after the launch of a new fantasy football product ahead of the Premier League season starting this weekend.

For Kambi, on the other hand, the extension marks the latest in a series of deals signed by the firm. This includes renewals with Rush Street Interactive in the US, its longest-running client Paf in Finland and the Baltics, Sun International in South Africa and BetPlay in Colombia, as well as supporting LeoVegas’s new focus on sportsbook operations.

Kristian Nylén, Kambi CEO and Co-Founder, said: “We are very proud to have strengthened our relationship with Rank Group through this latest partnership extension, and delighted to continue supporting its excellent stable of sports betting brands.

“One of the gaming industry’s leading operators, Rank has long been a valued Kambi partner and we look forward to empowering their sports betting ambitions in the years to come with our complete sportsbook.”