bet365 to play ‘an important role’ in Bragg’s North American strategy

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bet365 is set to play “an important role” in Bragg Gaming Group’s North American growth strategy, with this latest partnership charged with driving “consistent, long-term growth” for the latter.

This will see Bragg distribute its range of proprietary and third party online casino titles to the online casino and sports betting operator in Ontario, in what becomes the latest big name sign-up for the company. 

Under the terms of the agreement, content from the group’s in-house Bragg Studios offering will be gained by bet365, which will include the likes of Fairy Dust from Atomic Slot Lab and Sea of Plenty from Indigo Magic.

In addition, the alliance also comprises the Powered by Bragg portfolio, which will see players gain access to online slots such as Devils Lock from Blueberi.

“We’ve been aware for some time of the high quality content that Bragg Gaming creates,” a bet365 spokesperson said.

“We’re thrilled to welcome Bragg in to our portfolio of cutting edge gaming content partners, in one of our most exciting markets. Customers in Ontario will now be able to enjoy an even wider selection of market-leading titles within our Games product.” 

This extension of Bragg’s North American expansion strategy follows a UK-based agreement being struck alongside the Kindred Group’s Unibet brand, as well as an aim of gaining traction across numerous European and North American jurisdictions alongside Flutter Entertainment’s PokerStars.

“We’re delighted to work with bet365, one of the leading operators in Ontario, to bring our player-engaging content to their customers in the province,” commented Lara Falzon, President and Chief Operating Officer at Bragg Gaming Group. 

“This new content introduction with bet365 is the first step in what we believe will become a broader relationship for the introduction of our proprietary and exclusive third-party content with this leading igaming operator in additional markets. 

“With Ontario pacing as one of the largest igaming markets in North America, our partnership with bet365 will play an important role in our North American growth strategy and help drive consistent, long-term growth.”