Paf has extended its deal with Estonian shipping company Tallink Grupp, agreeing to supply gaming entertainment aboard the latter’s range of cruise ferries and ships.
Building on a ‘long-standing’ partnership with the shipping firm, this deal will see Åland-based operator Paf renew and modernise the gaming entertainment for ships operating under the Silja Line brand between Sweden, Åland and Finland.
Lasse Danielsson, Chief Operating Officer Land & Ship at Paf, stated: “We are pleased to continue our long-standing history with Tallink Grupp. This partnership is an important step towards further improving the entertainment experience for our customers.”
The upgraded gaming entertainment will feature new coinless machines integrated with screens, while the collaboration has also outlined a commitment to improve responsible gaming onboard Tallink’s vessels as it has done with Tallink’s ships operating to and from Estonia with increased identification standards through boarding cards.
Kairi Maidla, Group Entertainment Director at Tallink Grupp, commented: “Through our cooperation with Paf, we have successfully achieved a higher standard for the gaming activities onboard. We especially value Paf’s work on responsible gaming and the improvements implemented on our Estonian-flagged ships. Our goal is to improve responsible gaming onboard all our ships together with Paf in the coming years.”
Recently, Paf also reached an agreement with Aristocrat Gaming, allowing the slot developer to enhance the visibility of its slot portfolio in Spain via Paf’s online casino lobby in the nation.